Using The GRU Campaign Tool-Kit to Build Political Power

Are you considering launching an electoral or issue campaign and looking for effective tools & advice to help you succeed? GrassRootsUp (GRU) has your 'Kit'.

Movement-Based Campaigns grow from the GrassRootsUp. GRU Campaigns involve empowering your community, connecting with people on their level, and mobilizing supporters to bring about that vision of change you all have committed to making real. These campaigns are often driven by hope, common values and a strategy to make a difference your world. By utilizing GRU campaign tools, you can effectively organize your campaign and maximize your impact. One valuable tool offered by GrassRootsUp is the 'Campaign Matrix' your electronic campaign workbook. The customizable template designs, formats and formulas will allow you to keep track of important campaign details such as voter targets, allies, opposition, staff, outreach efforts, fundraising goals, volunteer schedules, and more.

By having a team of campaign professionals behind you and having all your campaign information in one centralized location, you can stay organized and focused on your goals. In addition to the Campaign Matrix, GrassRootsUp also provides one on one private Zoom based coaching sessions that will help you connect the dots as you go through your political journey. By utilizing these tools, you can create a strong support network and mobilize individuals to join your cause. When embarking on a Movement-Based Campaign, it is essential to have a clear strategy in place. Define your campaign's motivating vision, identify your resources, target audience, craft message, and establish achievable goals to win, when the votes are tallied.

By utilizing the tools offered by GrassRootsUp, you can effectively execute your campaign strategy and increase your chances of success. In conclusion, grassroots campaign tools can be instrumental in driving your electoral or legislative campaign forward. By utilizing resources such as The Campaign Matrix and community-building tools, you can organize your campaign, engage with supporters, and make a meaningful impact in your community. Take advantage of these tools and set yourself up for success in your upcoming campaign.

The above tools were used in the historic victory in Jacksonville, Florida in 2012. Click Below,

Alvin Brown on How He Became Mayor of Jacksonville, FL